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Superdry announces commitment to Scottish Carrier Bag Charge

With just two weeks to go until the Carrier Bag Charge comes into force in Scotland, fashion chain Superdry has become the latest organisation to sign up to Zero Waste Scotland’s Carrier Bag Commitment, with proceeds from the carrier bag charge going to charity Trees for Life.

6 Oct 14

New legislation passed by the Scottish Government will require all retailers to charge a minimum of 5p for every single-use carrier bag from 20th October 2014.

Zero Waste Scotland is supporting Scottish businesses to help them understand their responsibilities, and is reminding shoppers to remember their re-usable bags.

The Carrier Bag Commitment will recognise businesses who donate the proceeds from the bag charge to good causes, and all retailers are being urged to sign up, free of charge.

Superdry shortlisted a number of good causes and asked employees in their eleven Scottish stores to vote on which would benefit from the proceeds of the charge, with Trees for Life emerging the winner. 

Trees for Life is a conservation volunteering charity with a vision to restore Scotland’s ancient Caledonian Forest to a spectacular wilderness region of 1,000 square miles of mountains and glens to the west of Inverness and Loch Ness.

Superdry joins organisations including Marks and Spencer, McDonald’s, Holland and Barratt and The Co-operative Group in signing up to the Carrier Bag Commitment.

Signatories commit to donating the proceeds from the charge to good causes in Scotland, which may include environmental causes, and reporting on how many bags they’ve sold and how the money has been used.  In return they’ll be able to use dedicated reporting tools to simplify the process, and take part in communications activities which promote their business and the good causes they’re supporting.

Iain Gulland, Director, Zero Waste Scotland said:

“I’m delighted to see Superdry signing up to the Carrier Bag Commitment, and urge other retailers in Scotland to follow suit – it’s quick, easy, transparent, and provides great publicity for your business and the good causes you choose to support.

“With two weeks two go, we’re reminding retailers and shoppers to be prepared for the launch of Scotland’s carrier bag charge. Zero Waste Scotland backs the carrier bag charge as a means to reduce the number of single-use bags in circulation, which often end up as litter, blighting our communities.  We’re offering a programme of support to retailers to help them understand the charge and make the necessary changes in their business.  Retailers can visit our dedicated website www.carrierbagchargescotland.org.uk or contact us directly for more information.”

Paul Thomas, Environmental Project Officer at Superdry said:

“Whether it is introducing efficient LED lighting to our stores or buying renewable energy, at Superdry  we are always looking for ways to reduce our environmental  impact. We therefore welcome the carrier bag charge in Scotland as an opportunity to both reduce a highly visible source of litter and also raise money for a very worthwhile environmental cause. We would certainly encourage other retailers to sign up to Zero Waste Scotland’s Carrier Bag Commitment. 

“We believe that it’s important that charities and other good causes benefit from the charge, and signing up to the Commitment allows us to promote this, as well as keeping the reporting process simple.  By asking our employees to choose how the proceeds will be used, we can ensure that the whole organisation is behind it.”

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