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Second hand shopping so 'hot right now'

Glasgow shoppers double take as music and movie stars spotted shopping second hand.

29 May 19

Rita Ora is renowned for her bright, bold and colourful style, but it seems she’s shunning high street fashion in favour of pre-loved items.

Shoppers in Glasgow had to have a second-look when they thought they spotted singer Rita Ora browsing Revolve second hand stores while in the city for her performance at the SSE Hydro today.

Stunned shoppers did a double take as the glamourous singer browsed fashion and accessories at swap shop, R:evolve Recycle, but all was not as it seemed.

Earlier this month actor Hugh Jackman’s spitting image was also spotted checking out items more akin to his Barnum character in The Greatest Showman at The Salvation Army and Bike for Good.

During the shopping spree, ‘Rita’ and ‘Hugh’ were clocked admiring a variety of items from leather jackets, music and jewellery to unicycles and top hats.

The shots of the convincing look-a-likes were captured as part of a stunt to change perceptions of second hand shopping and showcase the quality and variety of pre-loved items in Revolve certified second hand stores. The stunt, orchestrated by Zero Waste Scotland, aimed to demonstrate that no matter your budget second hand shopping offers the same high street retail shopping experience.

The Revolve certification from Zero Waste Scotland gives consumers peace of mind that second hand shops have been assessed for safety, quality and cleanliness.

Wendy Russell, store manager at R:evolve Recycle, said: “There were more than a few shocked faces and plenty of double takes when professional Rita Ora look-a-like popped into our store. The singer is known for her strong fashion looks so it was a great opportunity to demonstrate you can shop for the same high street styles in second hand stores.

“Customers can easily find unusual or not on the high street items, as well as more regular choices. Every store has different goods adding to the excitement of shopping.”

The Revolve certification aims to revolutionise second hand shopping by offering an excellent all-round experience.  By giving shoppers the confidence in the products they are buying and the shops they are visiting, Revolve aims to increase the purchase of second hand goods over new. This is achieved by ensuring all items have been extensively quality and safety tested.

New figures reveal increasing numbers of Scottish shoppers are turning their back on the big high street names with more than half of consumers (55%) saying they consider buying second hand before purchasing new items.

A recent survey commissioned by Zero Waste Scotland, the organisation behind Revolve, showed that 52% of Scots agree second hand stores are a great place to find exciting items.

With many shoppers listing quality (90%), product choice (81%) and ease (73%) as the most important elements for a positive shopping experience, Zero Waste Scotland is urging shoppers to look for the Revolve logo as a store’s guarantee of these high standards.

While 48% of Scots already agree shopping second hand is important to save the environment, 43% of Scottish customers also associate shopping second hand as fun, 28% exciting and 25% cool, and only 13% of Scottish shoppers associate the second hand shopping experience as embarrassing.

New terminology is also helping shoppers view second hand more positively, with a third of Scots describing stores selling re-used items as pre-loved, vintage and retro, helping alleviate the stigma often associated with the term second hand.

Iain Gulland, Chief Executive, Zero Waste Scotland, said: “The quality and experience when shopping second hand is increasingly rivalling high street stores you might spot your favourite stars in. Not only are there environmental and budget benefits, but second hand stores are full of hidden treasures and one of a kind items you wouldn’t find on the high street.

“We want to show shoppers that the Revolve certification guarantees customers an experience that matches traditional high street retailers in quality, choice and ease.”

Cars (71%) and books (65%) remain the items we’re most likely to consider purchasing second hand, with white goods (22%), IT equipment (22%) and children’s goods (24%) the least likely items.

Currently, there are 149 Revolve certified nationwide offering a wide range of pre-loved items from clothes and furniture to white goods and bikes.

For further details and to find your local Revolve store visit www.revolvereuse.com


Notes For Editors

  • Zero Waste Scotland exists to create a society where resources are valued and nothing is wasted. Our goal is to help Scotland realise the economic, environmental and social benefits of making best use of the world’s limited natural resources. We are funded to support delivery of the Scottish Government’s circular economy strategy and the EU Action Plan for the Circular Economy.
  • More information on all Zero Waste Scotland’s programmes can be found at https://www.zerowastescotland.org.uk/. You can also keep up to date with the latest from Zero Waste Scotland though via our social media channels - Twitter | Facebook | LinkedIn
  • Attitudes to second hand shopping survey data - 1,000 respondents in Scotland aged 16+ from all social class demographics polled through Mind’s Eye.

For media enquiries contact:

Susanne Collin, Account Director, Havas PR UK

0131 255 0031

07841 279 842

Susanne.collin@havas.com or revolve@havas.com

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