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Poll shows one third of Scottish bargain hunters would look to second hand

Almost a third of Scots who have made an impulse purchase because the price was reduced for a limited time say they would probably shop second hand if they were going to buy the same item again.

26 Nov 19

An online YouGov poll carried out for Zero Waste Scotland found that 30% of shoppers who used Black Friday, Cyber Monday or similar end of season limited-time sales to make an unplanned purchase because the price was reduced for a limited time said they were now Very or Fairly Likely to look to second hand as an alternative. 

The survey of 1003 adults, of which 565 had made an unplanned purchase, considering their most recent unplanned purchase found 18-24-year-olds were the most likely to now look towards second hand goods (39%), followed by those in the 35-44 age group (37%), 25-34 (35%) and 45-54 (30%). Over 55s was the lowest at 20%.

Around 80% of Scotland’s carbon footprint is caused by the consumption of materials. This contribution to climate change is down to the energy used to extract finite materials as well as the energy and water required to make and transport them.

Iain Gulland, Chief Executive of Zero Waste Scotland, said: 

“Buying and wasting in excess is seriously damaging the planet. Everything we buy, from clothes to the latest electronics, creates greenhouse gases. We need to do more with what we already have by using the goods that are already available. Mountains of items that could be used continue to end up in landfill or polluting the environment, and this signifies a massive loss of energy and resources.

“More than 140 second hand stores across Scotland have Revolve accreditation which is a guarantee that goods have been quality tested. People looking for a bargain should consider shopping second hand as a great way to get value for money whilst being good for the environment.”

Of all demographics, people who had a child aged 5-11 in their household were most likely to consider second hand in the future (41%).

The most popular unplanned purchases were clothing (24%), followed by electronics (excluding kitchen or beauty electronics) (17%) and grooming/beauty products (7%). When looking at shopping by gender, clothing was the most popular purchase by women (30%), with electronics the most popular for men (24%).

People in Glasgow were the most likely to consider second hand (37%), followed by Mid-Scotland and Fife (34%) and West Scotland (33%). Highlands and Islands were least likely (24%).


Notes For Editors

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 1003 adults. Fieldwork was undertaken between 19th - 21st November 2019.  The survey was carried out online. The figures have been weighted and are representative of all Scottish adults (aged 18+).

About Zero Waste Scotland

Zero Waste Scotland exists to lead Scotland to use products and resources responsibly, focusing on where we can have the greatest impact on climate change.  

Using evidence and insight, our goal is to inform policy, and motivate individuals and businesses to embrace the environmental, economic, and social benefits of a circular economy.  

We are a not-for-profit environmental organisation, funded by the Scottish Government and European Regional Development Fund.

More information on all Zero Waste Scotland’s programmes can be found at zerowastescotland.org.uk. You can also keep up to date with the latest from Zero Waste Scotland via our social media channels - Twitter | Facebook | LinkedIn

The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit our website or follow @scotgovESIF.

For media enquiries contact:

Sophie Thirkell, Press Officer, Zero Waste Scotland
Mobile: 07966 284095
Email: sophie.thirkell@zerowastescotland.org.uk 




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