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Olympic curling stars Eve Muirhead and brothers urge everyone to 'love their freezers'

Olympic Bronze Medallist Eve Muirhead and brothers Glen and Thomas, who are no strangers to freezing conditions, are working with Zero Waste Scotland to call on people to embrace their freezers and help cut food waste. 

14 Nov 17

Scots throw away £1.1 billion worth of good food every year, despite the fact that much of this food could have been frozen and eaten at a later date.

To mark European Week for Waste Reduction 2017, Zero Waste Scotland is launching a campaign to encourage everyone to ‘Love their Freezers’. Backing the campaign is the famous curling family, who are currently preparing for the Winter Olympics in Pyeongchang, South Korea in February 2018. 

With food waste a 1.35 million tonnes annual problem in Scotland, Zero Waste Scotland is encouraging people to think of their freezer before heading for the waste bin. For example, Zero Waste Scotland recently highlighted the staggering scale of potato waste: every day in Scotland, we bin around 500,000 spuds.

Eve, Glen and Thomas Muirhead, all members of Team GB’s Winter Olympic curling team, said:

“With all three of us training so frequently there wasn’t always time to cook from fresh every day. We remember that mum or dad would often batch cook nutritious meals and then they were just ready to heat through before we rushed out the door.

We had no idea the scale of food waste in Scotland and it will make us think twice about using our freezers more now we all live away from home.”

Eve, Glen and Thomas Muirhead on the ice with Iain Gulland

Iain Gulland, Chief Executive, Zero Waste Scotland, said:

“It may be getting colder outside, but at home people could be making much better use of their freezer to get the best from their food and minimise waste.

“We know from our work in communities throughout Scotland that people are often unsure about what can and cannot be frozen. For example, people don’t always realise it’s safe to freeze almost any food before the use by date on the packaging and then defrost in the fridge. We need to dispel these myths and demonstrate to everyone that most food can be frozen.”

As such, Zero Waste Scotland is releasing its top ‘Freezer Rules’ to dispel the myths around freezing food:

  • It’s safe to freeze food up until the use by date. Freezing acts as a pause button on your food.
  • Freeze ahead: vegetables and gravy for your roast dinner can easily be prepared and frozen in advance to save you time and stress on busy days.
  • You can freeze just about anything. Cream (whip it a little beforehand) and cheeses like Stilton freeze really well, just put them in an airtight bag or container and store in the freezer.
  • Once defrosted, the pause button is off. So, just defrost your food as you need it. Use food within one to two days after it’s been defrosted – it will go off in the same way as if it were fresh.
  • If you defrost raw meat or fish and then cook it thoroughly, you can freeze it again, but remember never re-heat foods more than once.

Roseanna Cunningham MSP, Cabinet Secretary for the Environment, Climate Change and Land Reform, said:

“The freezing campaign from Love Food Hate Waste is a great opportunity to demonstrate that simply by making small changes in our lifestyle, we can reduce food waste significantly.

“In Scotland, we’re working towards a 33% reduction in food waste by 2025.

“That’s one of the most ambitious target in Europe, and everyone in Scotland has an important part to play in helping the country achieve that goal.

“It’s a win-win situation - simple things like using your freezer to its full potential will save money, and help achieve our national target.”

For media enquiries contact:

Katy Stollery, or Eloise Leeson, LUX – food and drink agency

0131 555 6691




Notes For Editors

Food waste facts

By cost, the research found that the largest food groups wasted were:

  • Meat and fish accounted for £190 million
  • Homemade and pre-prepared meals accounted for £190 million
  • Fresh vegetables and salad accounted for £150,000 million (N.B. It’s difficult to freeze salad)
  • Drink accounted for £110,000
  • Fresh fruit accounted for £79,000,000

About Zero Waste Scotland

Zero Waste Scotland exists to create a society where resources are valued and nothing is wasted. Our goal is to help Scotland realise the economic, environmental and social benefits of making best use of the world’s limited natural resources. We are funded to support delivery of the Scottish Government’s circular economy strategy and the EU Action Plan for the Circular Economy.

The Scottish Government has identified tackling food waste as a key priority for action, and Zero Waste Scotland is focused on working to help deliver the landmark national target to reduce Scotland’s food waste by 33% by 2025.

The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit the website or follow @scotgovESIF.


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