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How to use incentives to reduce littering

More carrot, less stick.

Every day, we all make hundreds of choices. In many cases, we come to a decision by weighing up the perceived benefits against the costs. That might be in money, time, energy or something else.

Understanding how people make this kind of decision helps us when we want to change human behaviour for the better – what we need to do is rebalance the equation.

This guide is about incentives: ways to boost the benefits of the ‘right’ behaviour to make it the most appealing option.

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