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Scottish Comedian Janey Godley fronts new campaign urging people to take their litter home with them or bin it

Zero Waste Scotland, in partnership with the Scottish Government and Keep Scotland Beautiful, has announced a second phase of its award-winning Scotland is Stunning – Let’s Keep It That Way litter prevention campaign. 

31 May 21

First launched last year to coincide with tourism re-opening in Scotland, the campaign aims to raise awareness of the harm done by littering, encouraging Scots to change their habits by taking their litter home or binning it.
Scotland is Stunning – Let’s Keep It That Way aims to encourage people in Scotland who are eager to go out and enjoy Scotland’s natural beauty and wildlife to bin their litter or take it home with them.  

The campaign, in which popular Scottish comedian Janey Godley lends her voice to radio and online adverts, reminds Scots out enjoying themselves to leave a green or rural space exactly the way you found it. 

Janey Godley, said:

“It’s no secret that I love Scotland and all the goings on, and I don’t understand why people would want to destroy our wee beauty spots with their rubbish. 

“When I’m taking my wee sausage dog out for a walk or dragging my daughter on a day trip, I don’t want to be dodging coffee cups, plastic water bottles or sandwich packets.  

“Take your rubbish home with you or bin it, ye’ve been tellt!”. 


As the country takes another step back to normality, rural and green spaces and urban parks are expected to see a flurry of visitors in the coming months, raising concerns about littering. In fact, most people in Scotland are concerned about litter levels in their local area, with research carried out by Zero Waste Scotland indicating that a majority (89%) see it as a problem in their area. Recently, a third (34%) of the population have seen an increase in litter since the pandemic. 

As well as being an eyesore, dropping litter is a criminal offence. Discarded waste can harm wildlife and be a danger for children.  

This campaign also leads the way for behaviour change ahead of the expected ban on certain problematic single-use plastic products. As Scotland moves away from single-use items and increases recycling through the new Deposit Return Scheme for drinks cans and bottles, this will ultimately result in less litter, making a good case for systemic change. 

Iain Gulland, Chief Executive, Zero Waste Scotland, said:  

“As restrictions ease and many of us can once again return to our favourite Scottish beauty spots, we are asking everyone to take their litter home or bin it.  

“Visitors to green and rural areas will be keen to make up for lost time and we don’t blame them. We’re joining forces with brilliant partners once again to remind everyone to respect our hills, lochs, parks, and woodlands. Now is the time to enjoy the great outdoors but please leave Scotland as stunning as it was when you found it.”  

Michael Matheson, Cabinet Secretary for Net Zero, Energy and Transport, said:  

"We want everyone to have the chance to enjoy Scotland’s stunning outdoors this summer. Litter isn’t just an eye sore – it harms our wildlife, contributes to the climate crisis and impacts on our health and wellbeing. To make sure people can enjoy our parks, beaches and countryside after you leave, please put your rubbish in the bin, recycling it if you can.” 

Barry Fisher, CEO, Keep Scotland Beautiful said: 

“We know from our work with communities across Scotland that most people want to do the right thing and take action to make all of Scotland stunning again.  Our evidence shows that we’re facing a looming litter emergency across Scotland, so we’re delighted to support this campaign.  We all can, and should, do more to tackle litter. And while some people need to change their behaviour, thousands of people have pledged to litter pick as part of our Summer Clean this month, helping them turn their anger into action.” 

The Scotland is Stunning – Let’s Keep It That Way campaign launches today and will be rolled out across social media channels and outdoor advertising over the summer holidays. Partners, businesses, local authorities, and community groups are encouraged to download the free campaign toolkit, which includes digital tools and posters.  

The campaign will involve close working with partners across different industries, from tourism to transport, building on the strong performance of the initial campaign in 2020, which achieved backing of over 100 organisations and positive feedback from those surveyed. 

To support the campaign and encourage others to do the same, please download the campaign toolkit, or visit www.managingourwaste.scot/litter for further details.  


Notes For Editors

About Zero Waste Scotland 

Zero Waste Scotland exists to lead Scotland to use products and resources responsibly, focusing on where we can have the greatest impact on climate change.   

Using evidence and insight, our goal is to inform policy, and motivate individuals and businesses to embrace the environmental, economic, and social benefits of a circular economy.   

We are a not-for-profit environmental organisation, funded by the Scottish Government and European Regional Development Fund. 

More information on all Zero Waste Scotland’s programmes can be found at https://www.zerowastescotland.org.uk/ . You can also keep up to date with the latest from Zero Waste Scotland via our social media channels - Twitter | Facebook | LinkedIn 

The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit our website or follow @scotgovESIF. 

Research was carried out by Zero Waste Scotland with 1,004 adults in Scotland between 18 and 24 February 2021. 

While Zero Waste Scotland has taken reasonable steps to ensure statistics included this press release were correct in all material respects when originally drafted, it employs a methodology appropriate to the original purpose of the press release. Accordingly, reliance should not be placed on this press release if used for a purpose other than that for which it was expressly intended, and you should seek your own independent advice in connection with any use of the report or any information or data contained within it. Zero Waste Scotland does not accept liability for any loss, damage, cost or expense incurred or arising from reliance on this press release.  

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