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Recycle for Scotland consumer testing

Recycle for Scotland is Scotland’s national recycling brand, with the main aim of increasing recycling in Scotland.

Launched in 2011 and based on WRAP’s Recycle Now brand, Recycle for Scotland’s campaign logo and iconography is being used by all 32 local authorities in Scotland and being adopted by more and more businesses and organisations across the country. 

Zero Waste Scotland is currently undergoing a brand refresh for Recycle for Scotland, and requires a research agency to test consumer messaging and creatives.

The objective of this work is to ensure the messaging and creatives developed for Recycle for Scotland are understood and well-received by consumers.  It will include testing the imagery, font, tone of voice and colour options.  Items to be tested will include press ads, generic leaflet, and information leaflet.

Please go to the Public Contracts Scotland website for further information and to apply.  

Contact lesley.ure@zerowastescotland.org.uk for more information.

Closing date: 12 October, 13:30

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